about janice
Janice Jaicks, CEO of FitnessFest
Janice Jaicks is a lifelong entrepreneur, educator, and motivator who turned her passion into purpose—and then into thriving businesses.
In 1985, Janice discovered her calling: teaching, training, and uplifting others through fitness and water safety. Since then, she has taught aqua fitness to adults and swimming to children, becoming one of the most trusted and sought-after instructors in Arizona’s Valley of the Sun. Her genuine, energetic, and motivating presence has made a lasting impact on thousands.
But Janice didn’t stop at teaching—she built businesses from her passion. In 1997, she launched FitnessFest Conference & Expo, a nationally recognized event that brings continuing education and the latest trends to fitness professionals. Her second venture, F.E.S.T. (Fitness Event Strategy Team), has successfully planned and executed nearly 100 wellness events for Native American communities, corporate clients, and her own specialized aqua fitness certification programs.
Janice is also the founder of Desert Swim School, a trusted swim program with a team of certified instructors dedicated to teaching water safety and skills to children.
With over three decades of business leadership and a heart for helping others, Janice now channels her experience into coaching. Through JaniceJaicks.com, she works with aspiring entrepreneurs and wellness professionals to help them turn their passions into purpose-driven businesses—just as she did.
Whether you’re launching a new venture, scaling an existing one, or simply looking for guidance to live your dream, Janice is here to help you dive in with confidence
For me, the program was twofold. First, I learned about myself and through that how to relate and communicate better with the people around me. Secondly, the focus on health and fitness enlightened me to new ways of staying in shape and put me on a better path for a healthier diet. The leaders were terrific!
A few weeks ago I lost a wonderful friend from Covid; he was a great help to me when going through my first divorce many years ago, and I recall one of the things he asked me to do at that time was to list five wonderful things about myself… I could not list one… during the last nine weeks I have thought a great deal about myself, who I am… what I have done and what I can do… thank you Janice and Jerny for providing me with the opportunity to reflect on my life and realize what I am capable of doing. I can, and I will NURTURE MYSELF… it’s never too late to start and I am worth the effort.